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Data Privacy

Introduction

With the following data protection declaration we would like to inform you which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data that we carry out, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter referred to collectively as the “online offer”).

The terms used are not gender-specific.

As of June 14, 2020

Responsible

Martin Ohrndorf
Äckertstal 12
57258 Freudenberg-Alchen
Germany

Email address: info@engineman.de

Imprint: https://www.engineman.de/impressum/

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data (eg names, addresses).
  • Content data (eg text input, photographs, videos).
  • Contact details (e.g. email, telephone numbers).
  • Meta / communication data (eg device information, IP addresses).
  • Usage data (e.g. visited websites, interest in content, access times).
  • Contract data (eg subject of contract, term, customer category).
  • Payment data (e.g. bank details, invoices, payment history).

Categories of data subjects

  • Business and contract partners.
  • interested parties.
  • Communication partner .
  • customers.
  • Users (e.g. website visitors, users of online services).

Purposes of processing

  • Provision of our online offer and user-friendliness.
  • Visit action evaluation.
  • Office and organizational procedures.
  • Direct marketing (eg by email or post).
  • Feedback (eg collecting feedback via online form).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling (creating user profiles).
  • remarketing.
  • Range measurement (eg access statistics, recognition of returning visitors).
  • Security measures.
  • Tracking (e.g. interest-based / behavioral profiling, use of cookies).
  • Contractual benefits and service.
  • Management and answering inquiries.

Relevant legal bases

In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements in your or our country of residence and domicile may apply. Should more specific legal bases also apply in individual cases, we will inform you of this in the data protection declaration.

  • Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) – The data subject has given their consent to the processing of their personal data for a specific purpose or several specific purposes.
  • Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures that are requested by the data subject Person.
  • Legal obligation (Art. 6 Para. 1 Clause 1 GDPR) – Processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Protection of vital interests (Art. 6 Para. 1 S. 1 lit. GDPR) – The processing is necessary to protect the vital interests of the data subject or another natural person.
  • Legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR) – The processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject that protect personal data require, outweigh.

National data protection regulations in Germany : In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection in Germany apply. This includes in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, the processing for other purposes and the transmission as well as automated decision-making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. State data protection laws of the individual federal states can also be applied.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing, as well as the different occurrence probabilities and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as the access, input, transfer, safeguarding of availability and their separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, the deletion of data and reactions to the risk to the data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Shortening the IP address : If it is possible for us or it is not necessary to save the IP address, we will shorten it or have your IP address shortened. If the IP address is shortened, also known as “IP masking”, the last octet, ie the last two digits of an IP address, is deleted (in this context, the IP address is an Internet connection through the online Access provider individually assigned identifier). By shortening the IP address, the identification of a person based on their IP address is to be prevented or made significantly more difficult.

SSL encryption (https) : In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.

Transmission and disclosure of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons, or that it is disclosed to them. The recipients of this data can include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing as part of the use of third-party services or the disclosure or transmission of data to other people, entities or companies takes place, this takes place only in accordance with the legal requirements.

Subject to express consent or contractually or legally required transmission, we only process or let the data in third countries with a recognized data protection level, to which the US processors certified under the “Privacy Shield” belong, or on the basis of special guarantees, such as contractual obligations Process so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data -protection / international-dimension-data-protection_de ).

Use of cookies

Cookies are text files that contain data from visited websites or domains and are saved by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after visiting an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the point at which a video was viewed. The term cookies also includes other technologies that perform the same functions as cookies (for example, if user information is saved using pseudonymous online identifiers, also known as “user IDs”)

A distinction is made between the following types of cookies and functions:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user leaves an online offer and closes his browser.
  • Permanent cookies: Permanent cookies remain saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users who are used for range measurement or for marketing purposes can be saved in such a cookie.
  • First-party cookies: First-party cookies are set by ourselves.
  • Third-party cookies (also: third-party cookies) : Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
  • Statistics, marketing and personalization cookies : Furthermore, cookies are generally also used in the scope of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, use of functions etc.) on individual websites in one User profile can be saved. Such profiles are used to show users, for example, content that corresponds to their potential interests. This process is also referred to as “tracking”, ie tracking the potential interests of users. . If we use cookies or “tracking” technologies, we will inform you separately in our data protection declaration or as part of obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online offering and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

Storage period: Unless we provide you with explicit information about the storage period of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies ( collectively referred to as “opt-out”). You can first declare your objection using the settings in your browser, e.g. by deactivating the use of cookies (which may also limit the functionality of our online offering). An objection to the use of cookies for the purposes of online marketing can also be by a variety of services, especially in the case of tracking, through the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ explained will. In addition, you can receive further contradiction notices in the context of the information on the service providers and cookies used.

Processing of cookie data based on consent : Before we process or have data processed as part of the use of cookies, we ask users for consent that can be revoked at any time. Before consent has not been given, cookies are used, which are absolutely necessary for the operation of our online offer.

Cookie settings / objection options:

Click on this line to reopen the cookie popup.

  • Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.f GDPR).

Commercial and business services

We process the data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to make inquiries answer.

We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as the entrepreneurial organization. We only pass on the data of the contractual partners to third parties within the scope of the applicable law insofar as this is necessary for the aforementioned purposes or for the fulfillment of legal obligations or with the consent of the data subjects (e.g. to involved telecommunications, transport and other auxiliary services as well Subcontractors, banks, tax and legal advisers, payment service providers or tax authorities). The contracting parties will be informed of other forms of processing, e.g. for marketing purposes, in the context of this data protection declaration.

We inform the contracting parties of the data required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by means of special labeling (e.g. colors) or symbols (e.g. asterisks or similar), or in person.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for archiving reasons (e.g. for Tax purposes usually 10 years). We delete data that has been disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer account : Contractual partners can create an account within our online offer (eg customer or user account, short “customer account”). If the registration of a customer account is required, contractual partners will be informed of this as well as the information required for registration. The customer accounts are not public and cannot be indexed by search engines. As part of the registration as well as subsequent registrations and use of the customer account, we save the IP addresses of the customers along with the access times in order to prove the registration and to prevent any misuse of the customer account.

If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to their retention being required for legal reasons. It is the responsibility of the customer to back up their data if the customer account is terminated.

Economic analysis and market research : For business reasons and to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc., whereby in the group of data subjects contractual partners, interested parties, customers, Visitors and users of our online offer can fall.

The analyzes are carried out for the purpose of business evaluations, marketing and market research (e.g. for the determination of customer groups with different characteristics). If available, we can take into account the profiles of registered users together with their details, e.g. on services used. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized, i.e. anonymized values. We also take user privacy into account and process the data for analysis purposes as anonymously as possible and, if feasible, anonymously (e.g. as summarized data).

Shop and e-commerce : We process our customers’ data in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution.

The required information is identified as such in the context of the order or comparable purchase process and includes the information required for delivery, availability and billing, as well as contact information, in order to be able to consult.

  • Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact details (e.g. email, telephone numbers), contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in Content, access times), meta / communication data (e.g. device information, IP addresses).
  • Data subjects : interested parties, business and contractual partners, customers.
  • Purposes of processing: contractual services and service, contact inquiries and communication, office and organizational procedures, administration and answering of inquiries, security measures, visitor action evaluation, interest-based and behavioral marketing, profiling (creating user profiles).
  • Legal basis: performance of the contract and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 GDPR), legal obligation (Art. 6 Paragraph 1 Clause 1 GDPR), legitimate interests (Art. 6 Para 1 p. 1 lit.f GDPR).

Payment service provider

In the context of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the persons concerned efficient and secure payment options and, in addition to banks and credit institutions, use other payment service providers (collectively, “payment service providers”).

The data processed by the payment service providers include inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, total and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed and saved by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. The data may be transmitted by the payment service provider to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. We refer to the terms and conditions and the data protection information of the payment service providers.

The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which can be called up within the respective websites or transaction applications. We also refer to these for further information and assertion of cancellation, information and other data subject rights.

  • Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. contract object, term, customer category), usage data (e.g. visited websites, interest in content, access times), meta / communication data ( e.g. device information, IP addresses).
  • Affected persons: customers, prospects.
  • Purposes of processing: contractual services and service.
  • Legal basis: performance of the contract and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 GDPR).

Services and service providers used:

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.

The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer, which is incurred in the context of use and communication. This regularly includes the IP address that is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or on websites.

Collection of access data and log files : We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the accessed websites and files, date and time of access, transferred data volumes, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilization of the servers and their stability.

  • Processed data types: content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). The data of the readers are only processed for the purposes of the publication medium insofar as is necessary for its presentation and communication between authors and readers or for reasons of security. For the rest, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.

Comments and contributions : If users leave comments or other contributions, their IP addresses can be saved based on our legitimate interests. This is done for our security, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda etc.). In this case we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

We also reserve the right to process user information for spam detection based on our legitimate interests.

On the same legal basis, we reserve the right, in the case of surveys, to store users’ IP addresses for their duration and to use cookies to avoid multiple votes.

The personal information provided in the context of the comments and contributions, any contact and website information as well as the content are stored by us until the user objects.

Retrieval of WordPress emojis and milies : Within our WordPress blog, graphic emojis (or smilies), ie small graphic files that express feelings, are used for the efficient integration of content elements, obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the user’s browser.

Gravatar profile pictures : We use the Gravatar service within our online offer and especially in our blog.

Gravatar is a service where users can log in and store profile pictures and their email addresses. If users leave posts or comments with the respective email address on other online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose, the email address provided by the users is sent to Gravatar in encrypted form in order to check whether a profile has been saved for it. This is the only purpose of sending the email address. It is not used for other purposes, but is subsequently deleted.

Gravatar is used on the basis of our legitimate interests, since with the help of Gravatar we offer post and comment authors the opportunity to personalize their posts with a profile picture.

By displaying the images, Gravatar finds out the user’s IP address, as this is necessary for communication between a browser and an online service.

If users do not want a user picture linked to their email address at Gravatar to appear in the comments, they should use an email address that is not stored at Gravatar to comment. We also point out that it is also possible to use an anonymous or no email address if the users do not want their own email address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system.

  • Processed data types: inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data ( e.g. device information, IP addresses), contract data (e.g. subject matter of contract, term, customer category).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: contractual services and service, feedback (eg collecting feedback via online form), security measures, administration and answering inquiries, provision of our online offer and user-friendliness.
  • Legal basis: performance of the contract and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 GDPR), legitimate interests (Art. 6 Paragraph 1 Clause 1 GDPR), consent (Art. 6 Para. 1 p. 1 lit. a GDPR), protection of vital interests (Art. 6 para. 1 p. 1 lit.

Services and service providers used:

Newsletter and broad communication

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as “newsletters”) only with the consent of the recipient or with legal permission. Insofar as the content of a newsletter is specifically described, it is decisive for the consent of the user. Our newsletters also contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we can ask you to enter a name for the purpose of addressing yourself personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter is generally carried out in a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else’s email address. The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored with the shipping service provider are also logged.

Deletion and restriction of processing: We can save the unsubscribed email addresses for up to three years based on our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed. In the event of obligations to permanently observe contradictions, we reserve the right to save the e-mail address in a blacklist for this purpose alone.

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of demonstrating its proper course. Insofar as we commission a service provider to send emails, this is based on our legitimate interests in an efficient and secure shipping system.

Notes on legal bases: The newsletter is sent based on the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, insofar as and insofar as this is permitted by law, e.g. in the case of existing customer advertising. If we commission a service provider to send emails, this is based on our legitimate interests. The registration process is recorded based on our legitimate interests to demonstrate that it was conducted in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Analysis and measurement of success : The newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of the retrieval, are initially collected.

This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their location (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations help us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Subject to the express consent of the user, the evaluation of the newsletter and the measurement of success are based on our legitimate interests for the purpose of using a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users.

A separate revocation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled or contradicted.

  • Processed data types: inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), meta / communication data (e.g. device information, IP addresses), usage data (e.g. visited websites, interest in content, access times).
  • Affected persons: communication partner.
  • Purposes of processing: direct marketing (e.g. by email or post).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.f GDPR).
  • Opposition option (opt-out): You can cancel the receipt of our newsletter at any time, ie revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably by e-mail.

Services and service providers used:

Promotional communication via email, post, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with the legal requirements.

The recipients have the right to withdraw their consent at any time or to object to advertising communication at any time.

After revocation or objection, we can save the data required to prove consent for up to three years based on our legitimate interests before we delete it. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed.

  • Processed data types: inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers).
  • Affected persons: communication partner.
  • Purposes of processing: direct marketing (e.g. by email or post).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.f GDPR).

Web analysis and optimization

The web analysis (also known as “range measurement”) is used to evaluate the flow of visitors to our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the reach analysis, we can, for example, recognize at what time our online offer or its functions or content are used most frequently or invite them to be reused. We can also understand which areas require optimization.

In addition to web analysis, we can also use test procedures, for example to test and optimize different versions of our online offer or its components.

For these purposes, so-called user profiles can be created and saved in a file (so-called “cookie”) or similar processes can be used for the same purpose. This information may include, for example, content viewed, websites visited and elements and technical information used there, such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, this can also be processed depending on the provider.

The IP addresses of the users are also saved. However, we use an IP masking process (ie, pseudonymization by shortening the IP address) to protect users. In general, in the context of web analysis, A / B testing and optimization, no clear user data (such as e-mail addresses or names) is saved, but pseudonyms. Ie, as well as the providers of the software used, do not know the actual identity of the user, but only the information stored in their profiles for the purpose of the respective process.

Notes on the legal basis: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: range measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest / behavior-related profiling, use of cookies), visit action evaluation, profiling (creating user profiles).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.f GDPR).

Online marketing

We process personal data for the purposes of online marketing, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as “content”) based on potential interests of the users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and saved in a file (so-called “cookie”) or similar processes are used, by means of which the information relevant to the presentation of the aforementioned content about the user is saved. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, this can also be processed.

The IP addresses of the users are also saved. However, we use available IP masking procedures (ie, pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is saved as part of the online marketing process, but pseudonyms. Ie, as well as the providers of the online marketing process, do not know the actual identity of the user, but only the information stored in their profiles.

The information in the profiles is usually saved in the cookies or by means of similar processes. These cookies can generally later also be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.

In exceptional cases, clear data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the profiles of the users with the above-mentioned information. We ask you to note that users can make additional agreements with the providers, for example by consenting to the registration.

We generally only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, ie, for example, to conclude a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

Notes on the legal basis: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected persons: users (e.g. website visitors, users of online services), interested parties.
  • Purposes of processing: tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behavior-related marketing, profiling (creating user profiles), conversion measurement (measuring the effectiveness of marketing measures), range measurement (e.g. access statistics, detection returning visitor).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.f GDPR).
  • Opposition option (opt-out): We refer to the data protection information of the respective provider and the options for objection given to the providers (so-called “opt-out”). Unless an explicit opt-out option has been specified, there is the possibility that you can deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for each area: a) Europe: https://www.youronlinechoices.eu . b) Canada: https://www.youradchoices.ca/choices . c) USA: https://www.aboutads.info/choices . d) Cross-Territory: https://optout.aboutads.info .

Services and service providers used:

Plugins and embedded functions as well as content

We integrate functional and content elements into our online offer, which are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). This can be, for example, graphics, videos or social media buttons as well as contributions (hereinafter referred to as “content”).

The integration always presupposes that the third-party providers of this content process the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the device of the user and contain, among other things, technical information about the browser and the operating system, referring websites, the time of visit and other information on the use of our online offer, as well as being linked to such information from other sources.

Notes on the legal basis: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), Content data (e.g. text input, photographs, videos).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness, contractual services, security measures, administration and answering inquiries.
  • Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 S. 1 lit.b GDPR).

Services and service providers used:

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent for processing is revoked or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or if it is not necessary for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be given in the context of the individual data protection information in this data protection declaration.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as an act of cooperation on your part (e.g. consent) or other individual notification becomes necessary as a result of the changes.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of the data subjects

As the person concerned, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right, for reasons that arise from your particular situation, at any time against the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f GDPR occurs to file an objection; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is connected to such direct advertising.
  • Right to withdraw consent: You have the right to withdraw your consent at any time.
  • Right to information: You have the right to request confirmation as to whether the data in question are being processed and to request information about this data, as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to correction: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to request that the data in question be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data relating to you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
  • Complaint to the supervisory authority: In accordance with the legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged violation, if you believe that the processing of you relevant personal data violates the GDPR.

Definitions of terms

This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.

  • Visit action evaluation: “Visit action evaluation” (“Conversion Tracking”) refers to a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users’ devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the advertisements we placed on other websites were successful).
  • IP masking: “IP masking” is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person . IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing
  • Interest-based and behavior-related marketing: One speaks of interest-based and / or behavior-related marketing if potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done based on information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interacting with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
  • Conversion measurement: Conversion measurement is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users’ devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the advertisements we placed on other websites were successful.
  • Personal data: “Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); An identifiable person is a natural person who can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
  • Profiling: “Profiling” means any type of automated processing of personal data, which consists in the fact that this personal data is used to cover certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information regarding information analyze, evaluate, or to predict the age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people (e.g. interests in certain content or products, click behavior on a website) or the location). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement : Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of the reach analysis, website owners can, for example, recognize when visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to obtain more precise analyzes of the use of an online offer.
  • Remarketing: One speaks of “remarketing” or “retargeting” if, for example, for advertising purposes it is noted which products a user was interested in on a website in order to remind the user on other websites of these products, for example in advertisements .
  • Tracking: One speaks of “tracking” if the behavior of users can be traced across several online offers. As a rule, behavior and interest information is stored in cookies or on the servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
  • ● Responsible person: “Responsible person” is the natural or legal person, authority, institution or other body that alone or together with others decides on the purposes and means of processing personal data.
  • ● Processing: “Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and encompasses practically every handling of data, be it collection, evaluation, storage, transmission or deletion.

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